Global Brand = global aesthetics… global philosophy… global voice   The three pillars of branding … aha the reasons why: the style… the credo… the speech matter READ: the vision… the mission … the values … of branding Brand, the face, the ambassadorship of an organisation… the communication notion that  a brand engages with […]

Global Brand = global aesthetics… global philosophy… global voice Global Brand = global aesthetics… global philosophy… global voice

 

Global Brand = global aesthetics… global philosophy… global voice

 

The three pillars of branding … aha the reasons why: the style… the credo… the speech matter

READ: the vision… the mission … the values … of branding

Brand, the face, the ambassadorship of an organisation… the communication notion that  a brand engages with target audiences…. What is the golden ration?

 

Be smart | Be ever-green | Be thoughtful… sound like a formula for building successful brands… how can it be translated from a thought into practical equivalent?

 

Branding as it is a visual chimera that combines the style, the thought, and the voice of a company’s founder vision seems to have a pretty important task to complete … that oscillates around transmitting a message or rather the credo of a company that can be compared to the essence, the soul of a business |

 

How to put together the brand puzzles in modern days so the face and the style of a business remain current and position a company on a level of growth and potential success?

 

Not to be judged to be too primary in the approach, the important level that is worth starting off with when looking at the current branding from the perspective of assessment that would allow to align an organisation with its vision … ensuring the consistency is in place, simply belongs to looking at branding through the prism of inbound marketing | 

 

  • Attraction {blog, keywords, social publishing}
  • Conversion {forms, call-to-actions, landing pages}
  • Closure {CRM, emails, direct calls}
  • Delight {surveys, smart content, social engagement}

 

Nowadays, our overstimulated, overcommunicated and over-bombarded with variety of different messages, brands, offers, the hub of consumers, us, tends to ask what is it that a particular company is trying to offer? Is it a simple physical product or AI driven software solution that claims to somehow simplify our living … does it enhance its quality? … well, this is a topic for another time… however, how intriguing !

 

Taking a closer look at branding from the perspective of inbound marketing it is all about producing the right results though scarifying reasonable amount of time… it is about getting it right to properly encapsulate the essence of a business in a stand-out strategy |

 

Step #1: define the brand

Tip: This is the opportunity for a small company to gain a louder online voice, the ultimate equalizer between big and small businesses

How?  find your voice – define the differentiator of the brand

Step #2: take a look at your brand style

Tip: is your brand consistent? Does it have a bold and attractive logotype that speaks for itself? Do all the assets your brand communicate through demonstrate the appropriate type of experience? Look at various interaction channels: website, blog, email, social media and check for consistency

Step #3 create the brand strategy that matters

Tip: This is the critical step for formulating goals and long term vision for a business;

A well-thought brand plan transforms “one of many companies” into “the one and only” – it is the backbone of success, the powerhouse that emphasises the unique qualities of a company  | Dr A A Drzewiecka

 

Are you a start up, going through an acquisition, thinking  about a rebrand? Get in touch for more structured approach to conquer the brand chimera of your business … { HEREHERE }