Corporate Identity | The Mask Edit

 

We all know what identity in its core meaning indicates, right? It is the credo of our own self-being …

The origins of the word identity derive from its Latin roots of term idem (same) and identidem (repeatedly similar), noticed Bernstein {1986}, in which lie design-based foundations, therefore it can be perceived as the visual manifestation of an organisation expressed through its shades, palette of symbolic marks, logotypes, typography and an overall style {van Riel & Fombrun, 2007} | 

Does corporate identity really matter?

Well, colours and symbols speak for themselves when it comes to our own daily fashion, mimic and social expression, in day to day living and also in corporate world, through branding. The importance of a company’s visual expression is undeniable … it is the protagonist of its identity and can be identified with the phenomena of personal first impressions, and on corporate levels, the variety of impressions of an organisation is an extremely vast similarity to day to day living. The way we, human beings, express ourselves in various circumstances differs and it is very much dependable on the relationships we form throughout days, months, years …we tend to put various masks on to prevent our fragile selves from being exposed to harm and potentially as a consequence ripped of our dignity | 

 

The slightly different phenomenon can be observed in the commercial and non-commercial world, when we speak the language of brands, when we look at the prism of branding expressions … in collaboration with clients, suppliers, competitors and other stakeholders… the image of the corporate brand usually remains static | 

 

This stable and strong expression of a company in a form of a corporate identity creates an aura of steadiness, solidity and an ultimate respect that enhance, both, the audience with the feeling of loyalty and connectivity to the brand, and on the other side, the company with the growing position of its’ branding’s sustainability that can be continuously achieved by conscious and careful activities related to maintenance of the brand’s image | 

 

An identity of a brand initiates its direction, purpose as well as the meaning and its’ future. It is the strategic point of differentiation of any company, if well-managed and maintained it can stay strong and remain its core value for years and years … it is like a well-preserved women’s beauty in the form of good quality, subtle and elegant makeup | 

 

Having in place the right know-how on how to create, maintain and develop the corporate identity allows companies to strengthen their competitiveness | 

 

Visual stimuli of a brand are important strategic expressions as they strengthen the competitive position of the brand through products, loyalty, premium-pricing models {Henderson, Cote, Leong, & Schmitt, 2003}

 

Are you ready to position your brand on a competitive edge of glory?

 

Options Available | 

Creation or re-positioning – depending on the place where your company stands {are you already established? Are you a start-up? Are you looking to acquire new business and want to re-brand the existing company from a monolithic identity to a house of brands? Or are you simply trying to excel your competitive positioning and rise to the next level of success?

Maintenance – 360% care incl. constant focus on the promotion of brand credo | 

Management + Reporting – a customised promise to create a stable visual expression of a company’s branding through care over its’ assets’ appearance |

• Optional | A deep assessment of the communication “glue”, as named by van den Bosch (2005) of your company’s expression – the corporate identity. The key advantage can be seen in the fact that a corporate identity is the ultimate strategic component of corporate communication, therefore the stronger and more stable it is, the greater level of reliability associated with a brand | 

 

Get in touch for a customised package { an invitean invite } |