Journal

Brand Positioning – the bulletproof blanket of security for competitiveness Brand Positioning – the bulletproof blanket of security for competitiveness

In 2003 Keller famously pointed public attention to the definition of a brand as a product that diversifies the position of an organization as it adds the je ne sais quoi to a core product offering of a business...

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Brand Positioning – the bulletproof blanket of security for competitiveness

Creative desperation aka a supposedly inescapable scenario Creative desperation aka a supposedly inescapable scenario

Facing the times of pressure, rapidly approaching deadlines at moments when our desk is already over floating with letters to be posted, papers to be submitted and 102 pages that still need the final eye of the reviewer before...

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Creative desperation aka a supposedly inescapable scenario

Brand Strategy – the new business strategy paradigm? Brand Strategy – the new business strategy paradigm?

Brand Strategy – the new business strategy paradigm? Looking through the prism of market competitiveness the search for the holy grail of brand strategy that creates sustainable growth and long-term impact on consumers’ minds leaving a mark emotionally engraved...

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Brand Strategy – the new business strategy paradigm?

Bio-Mimicry | The path to sustainable branding Bio-Mimicry | The path to sustainable branding

Bio – Mimicry | The path to sustainable branding Brand – the intangible source of value that merges know-how, intellectual property, visual presentation and visual translation of the corporate credo into lingua that can be simply captured through eyes...

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Bio-Mimicry | The path to sustainable branding

Face Uplift – ways to refresh and jump-start digital marketing Face Uplift – ways to refresh and jump-start digital marketing

Face Uplift – ways to refresh your digital marketing strategy A few notes on how to refresh your digital marketing strategy, worth a try! Tips to jump-start your online marketing 1. Revisit your brand and marketing strategy to establish...

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Face Uplift - ways to refresh and jump-start digital marketing