Doctors, medical practices … and branding | The Health Brand Edit Running a small business, a consultancy on your own may sometimes bring a hub of troubles … the golden rule is to stay motivated and always focus...
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The art of creation | The brand Edit Daydreaming, observing everything, working flexible hours, time for solitude, turning obstacle’s into challenges, seeking new experience, building resilience, asking big questions, people-watching, taking risks, following passions, getting out of the...
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Corporate Identity | The Mask Edit We all know what identity in its core meaning indicates, right? It is the credo of our own self-being … The origins of the word identity derive from its Latin roots of...
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Brand Research aka Digital Corridor of Innovation | The Value Edit How do consumers make purchases in the modern world ultimately impacts the way brands engage with their target markets … Appears to sound obvious? Well, undertaking brand research...
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Brand storytelling – creating a top-notch brand experience | The question: will they miss me if I am gone? The brand experience nowadays can be translated into the term brand existence… it is the hall of fame of...
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