Journal

The art of creation | The Brand Edit The art of creation | The Brand Edit

The art of creation | The brand Edit   Daydreaming, observing everything, working flexible hours, time for solitude, turning obstacle’s into challenges, seeking new experience, building resilience, asking big questions, people-watching, taking risks, following passions, getting out of the...

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The art of creation | The Brand Edit

Corporate Identity | The Mask Edit Corporate Identity | The Mask Edit

Corporate Identity | The Mask Edit   We all know what identity in its core meaning indicates, right? It is the credo of our own self-being … The origins of the word identity derive from its Latin roots of...

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Corporate Identity | The Mask Edit

Brand Research aka Digital Corridor of Innovation | The Research Edit Brand Research aka Digital Corridor of Innovation | The Research Edit

Brand Research aka Digital Corridor of Innovation | The Value Edit How do consumers make purchases in the modern world ultimately impacts the way brands engage with their target markets … Appears to sound obvious? Well, undertaking brand research...

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Brand Research aka Digital Corridor of Innovation  | The  Research Edit

Brand top-notch brand experience | Will they miss me if I am gone? Brand top-notch brand experience | Will they miss me if I am gone?

Brand storytelling – creating a top-notch brand experience | The question: will they miss me if I am gone?   The brand experience nowadays can be translated into the term brand existence… it is the hall of fame of...

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Brand top-notch brand experience | Will they miss me if I am gone?

International Growth | The Potential Edit International Growth | The Potential Edit

International Growth | The Potential Edit   There are various ways why businesses do not succeed on the global scale, some of the major concerns are related to lack of consistency in their brand image…   Some of the...

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International Growth | The Potential Edit