The art of creation | The brand Edit Daydreaming, observing everything, working flexible hours, time for solitude, turning obstacle’s into challenges, seeking new experience, building resilience, asking big questions, people-watching, taking risks, following passions, getting out of the...
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Corporate Identity | The Mask Edit We all know what identity in its core meaning indicates, right? It is the credo of our own self-being … The origins of the word identity derive from its Latin roots of...
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Brand Research aka Digital Corridor of Innovation | The Value Edit How do consumers make purchases in the modern world ultimately impacts the way brands engage with their target markets … Appears to sound obvious? Well, undertaking brand research...
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Brand storytelling – creating a top-notch brand experience | The question: will they miss me if I am gone? The brand experience nowadays can be translated into the term brand existence… it is the hall of fame of...
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International Growth | The Potential Edit There are various ways why businesses do not succeed on the global scale, some of the major concerns are related to lack of consistency in their brand image… Some of the...
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