Brand audit – the pathway to well-being Are you in the madness of pandemic anxiety? Have you found yourself constantly worrying about tomorrow and not even appreciating what is happening at the moment, in the “NOW”? Well, this is...
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Global Brand = global aesthetics… global philosophy… global voice The three pillars of branding … aha the reasons why: the style… the credo… the speech matter READ: the vision… the mission … the values … of branding...
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Less is more aka the value of quality in design, communication and perception | Ever thought of the pure value of a meaningful dialogue, a conversation that makes sense by contributing with an “aha” moment in its’...
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Coronavirus, epidemic health crisis and the reasons why it is time to audit not only your well-being but the health of your brand | The well-being Edit For the last weeks, the word “coronavirus” is being the...
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Employer Branding | The rules Well, we know what brand is, right? The name, the colour, the design, the mark, the symbol that altogether or separately (if strong enough) portray the key features of the offering of a...
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