Brand Price-Tag | Equity Evaluation Brand Price-Tag | Equity Evaluation

Brand leadership represents an extremely valuable intangible asset of a business, it keeps sales levels constant, market share in healthy tolerance borders and is resistant to short-term price wars, promotions or special offers. It simplifies the market penetration as...

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Brand Price-Tag | Equity Evaluation

Vision | Mission | Strategy Vision | Mission | Strategy

The Brand SpineVISION | A set of guidelines, a clear direction for current and future actions, a condensed business proposition | Joel Baker says “Vision without action is just a dream. Action without vision just passes the time. Vision with action...

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Vision |  Mission | Strategy