Journal

The Corporate Brand | The Express Yourself Edit The Corporate Brand | The Express Yourself Edit

The Corporate Brand | The Express Yourself Edit | A visual identity, oftentimes considered as the corporate face, the essence of its expression, the sum of visual identifiers such as logo, typography, a colouring palette and an overall style...

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The Corporate Brand | The Express Yourself Edit

Business Asset … Visual One | The Visual Identity Edit Business Asset … Visual One | The Visual Identity Edit

Business Asset … Visual One | The Visual Identity Edit   Graphic design … visuals … imagery … For some …  only keywords… for others … the art of expression |    The mind of the painter must resemble...

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Business Asset ... Visual One | The Visual Identity Edit

Ethical Marketing … or Puffery? | The Ethical Edit Ethical Marketing … or Puffery? | The Ethical Edit

  Ethical Marketing … or Puffery? | The Ethical Edit  Ever had the impression of being cheated while watching a TV ad? Some sort of cheap promotional shots stating that this particular product or service is one of the...

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Ethical Marketing ... or Puffery? | The Ethical Edit