Brand Strategy | Brand Cult … | The Future Edit

Are you thinking of starting a new chapter in your corporate history?Are you looking to inject a dosage of life into your brand?

These and other questions contribute to understanding what your brand is … re-activating the position of your brand that will contribute to your future growth…

What is your brand? What your brand stands for? Can you define the meaning behind your corporate proposition?

Brand meaning is a vital component in creating experiences … it is the primary stage of recognising the brand value … it is the momentum of announcing your brand presence… the aha moment that you wish to make your clients easy to recognise … just to simplify the decision-making process … why?

… for the value of competitive positioning …

A clear, simplistic, concise and authentic strategy associated with brand identity is the absolute prerequisite for forming successful relationships between brand and stakeholders |

The more original brand identity the clearer and more coherent communication exchange flows with partners and stakeholders… allowing to form unique connections with a marketplace |

Having a clear and simple brand strategy in place provides a lightning direction … it is the north star of communication between brands and consumers … it enhances the positioning of a company… it’s products… employees… it supports corporate reputation and overall positioning … |

A vast portfolio of companies even though they have a name, they are legally registered, they offer a portfolio of services and products they do not realise the impact they make or do not make on consumers … therefore, it is critical to recognise the core message you wish your brand to communicate … and be know for | The so called positioning statement that every company shall be able instantly specify provides a great level of differentiation to any organisation… knowing actually how your offering fills a current market demand or its’ future needs and wants supports stating the brand value proposition |

Knowing exactly what you wish your company to be known for is part of the success …the other part is the constantcreationof a clear vision for brand positioning, which according to Trout and RiesTrout and Ries, “positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position (place) the product in the mind of the potential buyer” |

Do not think of a positioning statement as a tagline… it is something more related to a higher startegic approach … it is actually how you wish your brand to be seen and identified with | Think of your company as a culture… or a trendsetting body… that inspires and drives others to be part of the overall experience … think outside of the box… think about non-conformity rather than being a friend of everyone … |

Think about the creative distruction that your brand cult can possibly make … the progress in consumers’ minds that can be achieved through your actions … think deeper … think startegically … sometimes it is worthy being unreasonable with branding ideas … the only risk is … well… {to be original} … |

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man” | G B Shaw

Having troubles to articulate your brand message?

First and foremost, learn to recognise the brand purpose … which is on the way to enhance the brand experience |

Recommended steps|

1 | individual workshops {where are you now?} | what are your principles?

2 | simultaneous co-creation {who your friends are?} | where do you want to go?

3 | gap spotlight {what do you wish your customers to feel about a brand?} | where do wish to be?

Brand Strategy | Brand Cult … | The Future Edit Brand Strategy | Brand Cult … | The Future Edit

.INSPIRING | Brand Audit, Brand Architecture, Brand R&D