The value of corporate visual identity The value of corporate visual identity | Lit. review
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. INSPIRING brand has been created by Ania A Drzewiecka, a Polish woman, visual identity and branding consultant, chartered marketeer, philosopher, and post-doctoral researcher. Having worked, lived and studied across several different cultures, countries and linguistic realities, Ania realised that the weight of visual impression has always remained static. Inspired by the power of non-verbal communication, the potential of corporate self-expression, the value of a borderless dialogue and the art of visual aesthetics, Ania has created a space that allows businesses to re-evaluate their branding proposition by simply stepping back and assessing the current visual status of their practices. The essence of this approach is rooted in the very first principles of a self-reflection |
#1 | What is the current scenario?
#2 | What is the vision?
#3 | What is the plan?
#4 | What is the approach?
#5 | What are the expectations?
“Quality creates sophistication … visual communication requires only milliseconds to reach minds … launching a brand to the market is the prerequisite to be visible … but representing a brand that is established and continuously creates value requires constant verification of its positioning – Think! rebranding/repositioning as the key milestone to create value without spending unnecessary budgets “ |
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The soul never thinks without a picture | Aristoteles
