As we all hear the so over-used buzz words “the new normal”, “marketing during COVID-19”, “planning post-pandemic marketing” or the “go-to quick-fix strategy that works” the pressure remain the same, it is all about creating the return on investment while maximising spent linked to a marketing budget |
It is confusing and uncertain from the standpoint of a business owner. It is unknown what the market trends are going to look like tomorrow, next week, the following month, what the target audience will be buying, liking, following and recommending. From the perspective of a client, the search is for something inspiring, engaging, different and creates value at the most attractive pricing point.
How to translate the mission and the value of a business into a market offering that generates sufficient enough results that cover the dedicated marketing spent and exceed ROI predictions?
While putting more monetary resources into paid marketing such as ads and promotional spaces, it is reasonable to look deeper into what we have available internally that could be re-targeted in a way it generates interests without any further costs. For instance, the engagement tactics … do we utilise our partnerships that could potentially grow the presence of our business? Is our social influence updated and used to its full capability? Many businesses out there instead of spending endless funds on another PPC campaign or video productions presenting the values of a business – look deeper into engaging with individuals who could represent their brands properly, build loyalty, credibility and trust that together contribute to the brand value.
If you are at the point of scratching your head and trying to figure out why a product or a service that used to perform well commercially, now is kind of frozen and just there present but not really noticed … the time has come for rethinking the return on investment and return on social engagement.
The quick go-to brand strategy is going back to basics |
- Think SMART
- Plan SMART
- Deliver SMART
- Audit SMART
Assign specific, measurable, attainable, relevant and time-bound: budget (not always more advertising spent equals better results), KPIs (decisions shall be made based on metrics, not emotional sentiment or dreams), action plan, audit metrics (likes/recommendations/referrals/comments/shares) and contingency planning (what if something goes wrong).
There is no golden receipe for immediate increase in marketing metrics but what definitely works is to do a lot of planning and preperation. Solomon ThimotySolomon Thimoty says
if you understand your goals, know what your target audience is looking to engage with and can use analytics to track how well they’re converting (or what’s stopping them from moving to the next phase of the buyer’s journey), you can achieve real results.
Boosting marketing ROI | Manual
1 | Visual communicationVisual communication – drive engagement and sales through rich and high quality visual assets that represent your busines sand simplify understanding the added extras your business offers
2 | Re-think your Vision | Mission | StrategyVision | Mission | Strategyand promotion tactics – do I offer what customers need/want at the moment? Pivoting into e-commerce and digital allow businesses to engage with customers in the most convenient and accessible method: online
How to do it?
Get in touchGet in touch for a customised plan tailored to the needs of your business
Social influence marketing has a good potential to outline expertise of a business that can drive traffic to know-how but to do so resources are equally needed as the budget … investing either in the workforce or in automated tools is critical … gains come with investments.