Journal

International Growth | The Potential Edit International Growth | The Potential Edit

International Growth | The Potential Edit   There are various ways why businesses do not succeed on the global scale, some of the major concerns are related to lack of consistency in their brand image…   Some of the...

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International Growth | The Potential Edit

Brand New era of engagement: brand influence? Brand New era of engagement: brand influence?

Brand New Era of Engagement: brand influence|   As we all have been active observers of the major revolutionary acts across the ever-changing marketplace … celebrity endorsements, brand ambassadorships, loyalty engagements … product-review mutual exchanges … brands are trying...

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Brand New era of engagement: brand influence?

Mission | Competition Mission | Competition

Mission: competitive positioning |   Whether in the day-to-day life or business environment … the term competition is commonly present … it is the core of the success or failure of firms … as stated by Porter over 30...

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Mission | Competition

Trademark Registration – why matters? Trademark Registration – why matters?

Trademark Registration – why matters?   Are you looking for bringing more value to your business and putting more competitive advantages on your corporate strategy? Consider registering you name, design or patent locally, on European scene or internationally… Here...

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Trademark Registration -  why matters?