Face Uplift – ways to refresh your digital marketing strategy
A few notes on how to refresh your digital marketing strategy, worth a try!
Tips to jump-start your online marketing
1. Revisit your brand and marketing strategy to establish an online presence that is strong and effective.
2. Let your community know you are there. Finding some key selling tips for online strategy might be a good suggestion!
Brett Farmiloe, founder & CEO of Markitors, a digital marketing company that connects small businesses to customers through organic search, enjoys converting insights from small business owners into high-quality articles for brands. Farmiloe commented that “the shift to selling online can be monumental for a business that had little digital presence before the pandemic. However, setting up an eCommerce site is challenging and, at times, overwhelming.”
His idea was to ask several experts in the digital marketing field, “What is your best eCommerce tip for a business just getting started?” This full piece appears in SCORE’s content library.
3. Create an SEO strategy
When selling online, you don’t have the luxury of people wandering into your brick and mortar store by chance and making an impulsive purchase. When SEO is done carefully and correctly and a strategy is set in place, consumers can organically uncover an online retailer. It sounds scary, but SEO is a sure way to make sure that your target market can find you in a search engine.
4. Select the right e-commerce platform
E-commerce platforms are the backbone of any online retail business, allowing the front-end and back-end of an online store to work together efficiently. An E-commerce platform should provide all the features needed to start, scale and manage an online business. Spend time researching your options and find the one that best suits you and your business.
5. Don’t send customers away
One of the worst no-nos on new online stores is prominent social media links, in either the website header or elsewhere on the home page. The minute someone sees that Facebook or Instagram logo, they’ll be distracted from buying from you and enticed by the engagement that social media brings. This means even if they click a link that takes them to your social media page, they’ll immediately get drawn into their notifications and feed and forget about wanting to buy from you. If you want to include social links, keep them in the website footer and discrete.
6. Invest in your website
In the world of online shopping, people aren’t going to type their card number into a website that features unprofessional images and poorly written product descriptions. Invest in web development to help build a website that works cohesively with your eCommerce platform of choice. Make sure they take the time to find professional product images, write some great content, and upload them onto your website in a way that is aesthetic and user-friendly.
7. Live and breathe digital
The number one tip is that you need to be all over the place. You need to live and breathe digital. You have to know everything out there when it comes to running an online business. You need to have a website and social media pages. You need to be running ads, writing blogs, and making YouTube videos or post your product at online marketplaces. There are a lot of how-to articles to help you with your online business.
8. Find your unique selling point
To be a successful online seller, find your unique selling point. Analyze your competitors and discover what they don’t have that you do.
9. Make your website secure
When it comes to selling online, the most important aspect is security. Chances are, you will be using online payment methods to allow people to purchase simply and efficiently. Since you will be dealing with customer financial information, you need to ensure that your website’s security is excellent. Take all the right precautions to protect customer data. It is their trust that you want to keep after all.
10. Don’t try to reinvent the wheel
Use what’s already available. Utilize Amazon to sell your best products. Let your offline customers know where they can now get their favorites. Then, move to your site slowly, after you’ve taken the time to figure out the best way to do things for your business. And even then, use what’s already there.
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