Facing the times of pressure, rapidly approaching deadlines at moments when our desk is already over floating with letters to be posted, papers to be submitted and 102 pages that still need the final eye of the reviewer before publishing … Rather than adding more distractive elements such as self-help booklets and the so-called promised […]

Creative desperation aka a supposedly inescapable scenario Creative desperation aka a supposedly inescapable scenario

Facing the times of pressure, rapidly approaching deadlines at moments when our desk is already over floating with letters to be posted, papers to be submitted and 102 pages that still need the final eye of the reviewer before publishing …

Rather than adding more distractive elements such as self-help booklets and the so-called promised land of the golden rule on how to boost efficiency, the answer is simple:


Creativity can also be known as imaginativeness, this specific phenomenon of the use of imagination or original ideas to create something. For some, it might be associated with art and unconventional approach towards projects, challenges, tasks for others it is the way of living and a professional direction that is far more extended across career, it is the states of mind.

According to the Cambridge DictionaryCambridge Dictionary, creativity is the ability to produce or use original and unusual ideas.

Creo ergo sum { Dr A A Drzewiecka }

create therefore I am – signifies the personal motto, the life purpose, the meaning behind everything is taking place in life we have. 

Speaking from the standpoint of a start-up or a business that is on a look for the next launch or design a new product or a solution, creativity is the most sought-after component that can be perceived as the transmitter of uniqueness for the benefit of the overall project. 

Creative industries refer to and include all those industries, business support functions and directions where knowledge and information are being utilised to their best abilities for economic growth.

As the UK is proudly placed, for years to be frank, as the leading market for creative services and ideas initialization across film, music, art and culture – it is worth mentioning that not only the openness to multicultural influences but also promotion of the new ways of thinking where boldness and initiative are valued and highly scored, the UK has been throughout years recognized as the epicentre for international collaboration. This is not entirely owing to the easiness of communication as English being the verbal exchange vehicle amongst many multicultural backgrounds but also as the result of such elements as financial incentives at the amount of 25% as rebate schemes flowing back directly from the total expenditure. Successful examples include some big movie productions being filmed in the UK such as Game of Thrones.

Some other factors that add great advantages to the creative industries in the UK are, firstly, the fact that according to rankings carried by The World University RankingsThe World University Rankings 3 out of 10 top universities are British institutions and secondly, the homeland for innovation in the UK and specifically London a hub and European capital for start-up culture.

The United Kingdom, being a very welcoming economy, it not only magnifies creativity own, home-grown organizations but significantly ignites minds and artistic flows across the borders.

It is being ranked as one of the 10th best and simplistic countries to do business with (number 8th to be exact, after US, New Zealand, Singapore) according to the World Bankthe World Bank, therefore there is no better argument for the fact that this innovation-led hub of creatives can support the growth and inject a splash of art into corporate operations to elevate the new perspective

Global Power City Index 2019 [GPCI]

The United Kingdom is the epicentre of innovations that serve the culture and industries around the globe, just to name a few here some of the most recognized phenomena of 17th, 18th, 19th and 20th century, all as the result of British thinking approach to life

  • Sir Isaack Newton invents 1st reflecting telescope [1668]
  • Thomas Newcomen designs the first steam engine [1712]
  • Adam Smith, the father of economics publishes ”The Wealth of Nations” [ 1776]
  • Edward Jenner invents the first vaccine [1798]
  • George Boole introduces the Boolean algebra, the basis for digital logic [1847]
  • Robert Mushet invest the first commercial steel alloy [1868]
  • Alexander Bell patents the first telephone in the US [1875]
  • John Thompson discovers the electron [1897]
  • The world’s first wireless station is being established on the Isle of White [1897]
  • The Royal Air Force becomes the first independent air force in the world [1918]
  • The cat’s eye / road stud is invented by Percy shaw [1933]
  • The first emergency number is being introduced in London as 999 [1939]
  • James Goodfellow introduces the first cash machine [1966]
  • The first IVF treatment is being developed in Oldham, Manchester Hospital [1978]
  • Tim Berbers-Lee invents www the World Wide Web [1989]
  • The first SMS is the first message sent over the UK’s GSM network [1992]
  • The first animal cloning, sheep, is being practiced [1996].

Some others slightly less scientific inventions that mark the spirit of British creativity are 

  • Christmas Cards
  • Valentines Cards
  • Radio
  • Pencil [Cumbria]
  • Teletext
  • Typewriter
  • Universal Standard Time
  • Tin can
  • Fire extinguisher
  • Corkscrew
  • Mousetrap
  • Modern flushing toilets
  • Magnifying glass 
  • Toothbrush
  • Sunglasses
  • Bovril extract
  • Wellington Boots
  • Can opener

What creativity signifies for commercial settings? 

It is innovation, it is the amplification of potential and it is the opener to new undiscovered yet route that potentially might bring a wealth of success born out of relationships, connections, a competitive approach to a problem that customers are looking to get an answer to | 

Creativity generates not only potential and endless opportunities for expansion but as commonly known a significant amount of risk associated with it. This likely peril of failure or success depending on selected pathways boots creativity in minds of all parties involved but also a level of uncertainty that on many occasions transforms into disappointment, imposter syndrome and even leads to a total resignation and withdrawal | 

The latter is the worst-case scenario that unfortunately happens to be the dead-end for many start-ups or traditional businesses that simply struggle to find a definite understanding of the right mechanics in building a brand | brand |  

If you are finding your own company’s approach to branding, marketing and creativity slightly outdated or not fully explored while missing out on own potential, I invite you to get in touch for an innovation audit and strategy with the focus on brand equity, heritage and reputation { get in touchget in touch } |