Brand New Era of Engagement: brand influence|

 

As we all have been active observers of the major revolutionary acts across the ever-changing marketplace … celebrity endorsements, brand ambassadorships, loyalty engagements … product-review mutual exchanges … brands are trying their best to feed customers’ appetites | 

 

E-commerce, as well as the traditional brick-and-mortar, outrun themselves to be at the top of the competitive game and it is all down to consumers’ preferences… is there actually any magic wand that would enable us to predict the main expectations of the target audiences …?

 

There is a subtle difference between influencing with a grace or influencing with a push-approach… remembering organic growth is the main power to spread the reach…

 

Some of the major powerhouses such as British ASOS, Italian superpower GucciGucci or high-street European players including Swedish H&M H&M or Spanish Inditex group’s baby BershkaBershka outpace themselves by throwing newer offers, more advantageous campaigns or innovative approaches to grab the attention of consumers… let’s take a look at the redefinition of style and approach to fashion authored by GucciGucci… we can see the online GG chat that invites us to have a conversation with the brand while a new and complimentary gift wrapping provides an opportunity to nurture the memories associated with owning the little piece of heaven created by the brand; this luxurious feel of influencer marketing provides a nice example towards engagement on a slightly higher level.. where we can enter the world of art, design and creative space | 

 

Another interesting example how brands influence their audiences can be seen on British marketplace signed by ASOS, here the brand looks at modern ways of how to speak to the audiences … it uses the set of senses of sight {ASOS Magazine}, hearing {Social media engagement}, smell { FACE+BODY range}, touch {various clothing ranges}. A few initiatives worth mentioning are:

• Asos InsidersAsos Insiders  | this initiative enables individuals from around the world share their outfits and create excitement around the brand with a very personal touch – it simply works by sharing a picture of themselves in a selected outfit through social media channels where their followers have the chance to use some promotional codes to buy selected items | 

 

• Asos Likes | campaigns that are recognized by the hashtag #asseenonme which engages influencers, brand enthusiasts, and others in a continuous dialogue and fun | 

 

The key takeaways for influencers approach in 2020 | 

• Long-term engagement
• Speaking the language of new audiences
• Creating constant advantages
• Making shoppable links between brands and customers
• Using a variety of channels to approach customers: social media, Snapchat, Twitter, Pinterest, email marketing, and online chatbots to engage | 

 

If you are looking to accelerate your growth and look at the key ingredients on how to engage with consumers, let’s talk about the brand new strategy for your audiences …

For more customized offering, get in touch { Your InviteYour Invite } |