Brand storytelling – creating a top-notch brand experience | The question: will they miss me if I am gone? The brand experience nowadays can be translated into the term brand existence… it is the hall of fame of...
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International Growth | The Potential Edit There are various ways why businesses do not succeed on the global scale, some of the major concerns are related to lack of consistency in their brand image… Some of the...
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Brand New Era of Engagement: brand influence| As we all have been active observers of the major revolutionary acts across the ever-changing marketplace … celebrity endorsements, brand ambassadorships, loyalty engagements … product-review mutual exchanges … brands are trying...
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Mission: competitive positioning | Whether in the day-to-day life or business environment … the term competition is commonly present … it is the core of the success or failure of firms … as stated by Porter over 30...
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Trademark Registration – why matters? Are you looking for bringing more value to your business and putting more competitive advantages on your corporate strategy? Consider registering you name, design or patent locally, on European scene or internationally… Here...
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