Doctors, medical practices … and branding | The Health Brand Edit
Running a small business, a consultancy on your own may sometimes bring a hub of troubles … the golden rule is to stay motivated and always focus on the future… having a clear list of motivations if continuously nurtured may become the personal-turning-professional paths for defining success |
Companies’ founders constantly look for new methods to expand their reach over new territories while hoping to find new customers and stakeholders |
If you think like you are hitting the brick wall possibly the answer is to start thinking about changing your branding, the look and style of your web site, its usability and easiness to navigate … unfortunately in this visual environment of online presence existing and future stakeholders do “judge a book by its cover” meaning that the look of our website is incrementally important to adding the possible value |
The importance of having a good looking website that portrays the value of a business is undoubtful as according to recent studiestudies around 36% of online shoppers discover a business via the web, therefore, to simplify being found online the important matter is be discoverable and easy to communicate with |
Many doctors and health professional practices simply do not this powerful tool which is online presence to enable their business to become the “wanted” one amongst already crowded marketplace |
The results of the recent research study conducted amongst medical professionals in a form of a survey followed by a set of interviews uncovered that majority of those without a website this it is expensive and irrelevant to their profession |
The most common mistake doctors and medical professionals make is setting up a poor looking web platform that is difficult to navigate and oftentimes lacking the clear pathway that would guide customers to make a contact with the practice such as email address, telephone numbers or booking appointments facilities |
Transforming your practice into a centre of professional excellence has all the potential to provide the greatest advantages to improving your chances for success… having the picture of victory ahead of your undertakings enhance your professionalism with a soul that could be perfectly portrayed via an online language |
The most pathetic person in the world is someone who has sight, but no vision | Helen Keller
On many occasions, healthcare providers engage with known insurance networks to get some sort of exposure to new customers. This channel of communication might work well for primary care doctors or dentists, however, it is worth emphasising that people are becoming more and more curious and self-sufficient when it comes to their health |
What does it mean?
Potential patients want to do their own research prior to engaging on the level that would lead to booking an appointment and possibly loyally staying with the practice for years to come |
A welcoming website with your bio, photos of you and your staff, and testimonials from past patients can make all the difference between you and your competitors…. Having a new logotype, recognisable colour scheme that would perfectly portray the practice on the map of others might make all the difference to heightening the level of your professionalism…. |
Running a medical practice is a very unique opportunity … removing the thoughts of setting up a web presence as something expensive and irrelevant … uncovers the idea that well…. Your competitors probably think the complete opposite while giving themselves the advantage by appearing in a professional manner online first before you… |
As the e-commerce world is rapidly changing and we tend to move all of our shopping online it is undoubtfully important that all your future patients will want to find your practice online ….
Why?
We live in a visual intensive society |Paul Martin Lester, 2006Paul Martin Lester, 2006
It takes about 50 millisecondsabout 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay with you or simply abandon with the next click…. To enhance your chances to stay vividly alive in online environment … your invite is herehere |
For a customised support for medical and healthcare professionals branding packages including
- web site design
- brand identity {logotype, color scheme, presentations and correspondence templates}
- social media templates
Get in touch …
Recommended Reads |
1|Lindgaard, G., Fernandes, G., Dudek, C. & Brown, J.Lindgaard, G., Fernandes, G., Dudek, C. & Brown, J. (2011). Attention web designers: you have 50 milliseconds to make a good first impression. Behaviour & Information Technology, Vol. 25, 2006, Iss. 2.
2 | Berlyne, D. E. (1971). Aesthetics and Psychobiology, New York: Appleton-Century-Crofts.
3 | Frohlich, D. M.Frohlich, D. M. (2004). Beauty as a design prize. Human – Computer interaction, 19: 359–366.
