Overview |
This course is dedicated to professionals/students/business founders/marketing + branding managers wishing to accelerate their opportunities across the global marketplace … not only getting to know the basics of marketplace dynamics but also learn how to research… manage… nurture… and continuously grow their own positioning across the global arena of opportunities |
This training program addresses the focus areas of global marketplace growth |
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the purpose | research needs
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the design | research design requirements
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the data | data collection methods
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the outcome | analysis & interpretation of findings
The course provides guidance on the preparation stages for conducting a market research project that aims to identify international growth opportunities for domestic companies |
The endeavor of this training is to build confidence to conduct a global research project by sharing a comprehensive overview of planning steps in the process of enhancing a marketplace offering & accelerating marketplace growth |
The chief advantage of this program lays in recommending the best approaches to research to support international market entries’ strategies and finding opportunities to open global doors to engagement |
Ingredients |
1 | Module {s}
2 | Timeline
3 | Stages + Objectives
4 | Test
5 | Takeway{s} | Online Competition Cheat Sheet / SWOT analysis template / SMART Objectives template / + additional bonus {template of market research report}
6 | Certification * {upon a successful completion of an optional online exam}
