“Lawful” branding – the communication pathways of solicitors, attorneys and layers | The Law of Branding Edit

 

Quality, simplicity, consistency, clarity, differentiation and high level of support – these are some of the key elements that shall speak the language of branding on behalf of law practices | 

Whether you are part of the Magic Circle or just steadily placing your pins on the map of law professionals, the essential ingredient for the recognition of your expertise, background and career dedication is the appropriate step for communicating with the outside world |

 

Remember that your brand is the impression you make on those who engage with you, whether it is the way you answer the incoming calls, an advertisement placed online, or the signage outside your building … these are all the brand touch-points that connect your brand and stakeholders. The more consistency and differentiation in place the better level of recognizability amongst potential and ex-clients, this is one of the elements of successful branding |

 

 

The STEPS for law practice brand communication strategy – pre-build phase:

Step #1 | Define your target market

Step #2 | Create the perfect feeling and impression you wish to make on clients – what are the main qualities you wish to focus on

Step #3 | Research where my clients usually hang out and what kind of problem you can resolve for them

Step #4 | Define the differentiating point – the “je ne sais quoi” of your practice

Step #5 | Check the current branding practices and competitors offering

 

The planning phase | 

Defining the brand concept – this is the moment when you would ideally share the story of your brand, you practice

STEPS

• Selection of logotype
• Creation of brand assets
• Design of brand collateral and ad/posts formats

 

The implementation |

Creating a realistic, achievable, and smart plan that includes not only long-term strategic goals for differentiating the brand from the already crowded arena of other practices seems to be a good approach. However simple it might sound, creating the right brand impression, the appropriate brand look, voice, and overall style are one of the most challenging and exciting parts of brand architecture… get customized advice together with mockup designs for your brand …. Get in touch | in touch |