Description
Brand Audit + Report
Visual Audit + Report { V A R }
1 to 3 / days corporate visual identity audit sessions followed by a report on recognised issues and recommended initiatives |
Tailored to customers’ needs sessions that aim to unravel the weakness of a brand and suggest an outline of recommended steps |
Options available |
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- Corporate Brand Identity Report + Proposal of Improvement Steps | Condensed Report
- Corporate Brand Identity Report + Proposal of Improvement Steps + Action Project Plan + Measurement Techniques | Full Report
What is the value of Brand Audit?
Brand Audit is the ultimate success pill for any organization, it allows us to recognize the status of brand personality, brand associations, brand position, and brand mission. Why does it matter? It is a condensed assessment approach that strategically determines the strengths and weaknesses of an existing brand. It consists of a generalized list of audit categories that shall be screened in order to create a full audit report.
Sections of Brand Audit { . I }:
1 | Internal :
- 1.1 | Brand Structure { mega brand, brand families, brand extensions, monolithic nomenclature }
- 1.2 | Brand Management { organization, customer service, budget, web presence, stakeholders }
2 | Market Segments:
2.1 | Market Definition { size, location, trends, customer profiles, maturity, buying behaviours }
3 | Personality:
3.1 | Elements { name, logo, statement, style, colours, character, packaging, advertising, promotions, PR }
4 | Positioning:
- 4.1 | Image
- 4.2 | Positioning
- 4.3 | Competitiveness
5 | Differentiators { price, quality, leadership, heritage, superiority, speciality, customer service, sentiment, loyalty }
6 | Metrics:
- 6.1 | Brand equity { loyalty, name awareness, perceived quality, associations, assets }
- 6.2 | Image { awareness, recognition, relevance, preference, loyalty }
- 6.3 | Impact { market share, price premium, customer lifetime value, life cycle, profitability }
