Global Market Research |The mood board for the future edit … - .INSPIRING | Brand Audit, Brand Architecture, Brand R&D

Global Market Research | The Mood Board for the future Edit …

Are you ahead of critical decision-making process regarding your new marketing campaign, thinking of making available your e-store to new linguistic audiences or struggling with solving simple for some complex for others business challenges … how to make more profit?

There is no quick and easy fit for all, for sure, but syndicated and reliable market research reporting might be go-to receipt for many organisations. It can only add an advantageous step if well-constructed and rich in intelligent resources … market research is definitely time-consuming exercise however in a long run it saves an incredible amount of time adding credibility and intelligence to the work we do and put signature to it|

Even for the most simplistic tasks such as preparing a presentation, a business proposal or recommending a new strategic approach to CEO… market research reports equip us with new knowledge that can be used to our benefits |

Increasingly, marketers are viewing information as not just an input for making better decisions, but also a marketing asset that gives competitive advantage { Phillip Kotler }

Market research to be effective needs to be, first and foremost, useful and purposeful |

Market research is a key element within the total field of marketing information. It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective. Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications| { ESOMARESOMAR }

5 Main Contributors of Market Research Reporting |

1 | a reliable overview of the most relevant industry trends in the quick and efficient manner

2 | a time saver for finding the right answers to questions related to the market needs

3 | a holistic market insights view

4 | a richness of methods for analysing data for the value of business positioning and further

5 | a key contributor for strengthening an organisation’s credibility, value, brand personality and reputation |

To be successful within a marketplace a firm framework of market planning needs to be in place so it will allow undertaking a set of decisions that any business needs to undertake. Each marketing planning decision and activity to bring some beneficial outcomes shall be supported by corresponding research activities … this way can only create good results and guarantee generating information, decisions and strategy that brings results and creates valuable sustainable outcomes |

Executives, managers, directors, CEOs to make the most accurate decisions it is advisable to pay a significant amount of time and effort to planning activities including: situation analysis, plan design, program development, pricing strategy & program development |

Situation Analysis

Market analysis – opportunity assessment {collection of information on products/services/markets for the purpose of introduction of change} |
Market segmentation – descriptive studies {descriptive studies, benefit / lifestyle studies} |
Competition analysis – market overview {evaluation of competitors’ strategies, strengths and limitations} |

Programme Design

Target marketing – specific market analysis |
Positioning – establishing a new meaning / definition of business offerings, its’ originality and individuality; an overview of the comparison between competitive products and services |
New product launch – test product launch |

Programme Development

Product portfolio decision – types of research includes customer satisfaction studies and service quality studies
Distribution decisions – retailing research {trade area analysis including store image/perception, in-store traffic patterns, location analysis}, logistic assessment |

Pricing decisions { demand analysis + sales forecasting }

Q | {how large is the potential within the target market? What are the sales forecasts at various price levels?}

Programme Tracking

Programme control – product analysis
Critical information analysis – marketing decision support systems

New Product Launch and Test

The research needs to answer specifically address the following questions:

| how can a concept attract new competitive powers to the business?
| where are the main existing and future revenue streams coming from?
| how can a concept of a product or service be successful to meet / exceed customers’ needs, wants and expectations?

Global market research helps consumers in decision-making process by providing rich and insightful overviews, collecting, reading and interpreting data in the way organisations benefit from it translating aims and goals into realistic results |

Companies that provide market research service help their clients gathering and interpreting information about individuals or organisations including market size, competition, market needs and wants, consumer behaviours that support formulating planning, strategies and other activities including marketing and branding |

Therefore, professionals involved in market research to create substantial outcomes shall benefit from a vast range of research methodologies including qualitative {focus groups, in-depth interviews, and ethnography} and quantitative techniques {customer surveys, analysis of secondary data, industry reporting, case studies} |

Market research is an incredible tool for creating well-informed branding campaigns, positioning and marketing strategies that inject innovation, expertise, effort and individuality as well as a dose of originality and fantastic value | { A A Drzewiecka }

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The size of the market research is increasing year on year generating plenty of opportunities for profit and non-profit making organisations to place their mark on a map of other players and make a difference, being worth nearly 80$ billion with American leading the industry, followed by the UK, the Middle East and Asian companies… providing various insights aiding in evaluating various data, market trends and strategies |

The main contributors to achieving good levels of resulting include well defined time-horizons, clarified outcomes, high expertise levels of resources, a good understanding of the research subjects and well-defined expectations of clientele are some of the main starting points for conducting a research that has a chance to contribute to achieving great outcomes |

Several European countries including the UK, Germany and France are the second largest markets that provide and are mostly interested in conducting market research just after US, with some of the largest market research firms including Gfk, RONIN Corporation, Accent, Market Sciences and others. Some of the weaknesses why many organisations do not outsource any research needs to larger organisations are mainly associated with costs. Therefore, to overcome the financial obstacle get in touch for a customised global market research need {qualitative, quantitative or mixed research} | Get in touch { herehere }

Available global market research services

online interviews
brand naming
brand health assessment and reporting
brand expertise evaluation and tracking
customer journey, online polls, online analytics
customised reporting and ongoing strategy planner |

As there are many available market reserach providers as well as individuals out there, good and bad market research are the options| To avoid misleading results I invite you to reach out HEREHERE|

Global Market Research |The mood board for the future edit … Global Market Research |The mood board for the future edit …

.INSPIRING | Brand Audit, Brand Architecture, Brand R&D

Global Market Research |The mood board for the future edit … Global Market Research |The mood board for the future edit …