The Art of Identity | The Expression Edit The Art of Identity | The Expression Edit

The Art of Identity | The Expression Edit   When it comes to the self-expression … the foundations are grounded in this incredibly complex but simultaneously simplistic medium known as identity, which derives from Latin word identidem … whether it relates to our own identity or the image of the organisation we either represent, collaborate […]

The Art of Identity | The Expression Edit The Art of Identity | The Expression Edit

The Art of Identity | The Expression Edit

 

When it comes to the self-expression … the foundations are grounded in this incredibly complex but simultaneously simplistic medium known as identity, which derives from Latin word identidem … whether it relates to our own identity or the image of the organisation we either represent, collaborate with or consider … establishing … identity can be seen as the salient salesperson that represents the credo, the values, the emotions, the future and the present reputation of an organisation | 

 

Looking through the prism of own personal portray that is constantly created, re-evaluated and re-positioned…identity of an organisation can be perceived as the key component of its structure | 

 

Identity, its verbal and non-verbal shade, is an essential ingredient that sits next to communication, culture, behaviour and strategy … it is the key recogniser, differentiator, representative of value, quality, prestige as well as an overall portfolio of cues designed for making a persona or a business standing out from a crowded arena of others  | 

The visual side of the presentation, its personal and commercial side, is the most fragile element of articulation; it is a tangible and non-tangible asset of an organisational body that strategically links organization’s proposition, value and future growth…. | 

In commercial terms … carefully created strategy for self-expression of a company, the presentation of the brand’s personality, the vision of its growth as well as the presentation of its’ strengths all together can be seen as the communication  “glue” {van den Bosch, 2005van den Bosch, 2005} that links the core elements of a business into a wholeness… it is the Persona Primera {from Latin… the first person} of both the business as well as its internal and external stakeholders | 

 

The artful side of expression can be portrayed in the visual identity of brands … their various forms of expressions, buildings, workwear, collateral, signage, architecture and as well as interior designs… other carriers of CVI such as advertising, packaging or promotion materials also express the corporate perception in a visual form of communication  … | 

 

Finding the right balance between the present expression and the future aims of an organisation is the core element that helps businesses to survive in the marketplace for the long run … | 

 

The more unique CVI the better chances to survive… | 

 

The corporate visual identity is the key tool that represents a business within a market… its powers lay in the ability to create its future success …. Having a strong and effective corporate identity helps organisations differentiate their visibility from the competition, it also enriches its preposition while leading to success and growth …| 

 

CVI is characterised by its capability to be experienced by more human senses than a typical sight, including, smell, sound and feel that add value to corporate communication (Podnar, 2015Podnar, 2015).  Apart from the “visual hammer,” (Ries, 2015Ries, 2015) its impact lay in the ability to differentiate not only the look but also the “voice” of the brand | 

 

Establishing a strong identity does not belong to easy either straightforward endeavours…  the more quality is being put into preparations … the more original outcome can be expected … | 

 

Some of the beneficial steps of having a well-established strategy for CVI are

  • Visible advantage
  • Easiness of recognition
  • Strong grounds for constant efforts towards the sought reputation
  • Quality rooted in control of the image that is generated internally and externally
  • The Ongoing integration of brand new concepts into corporate activities | 

 

Building an ongoing awareness amongst the customers… creating an understanding about own vision, the business’s mission as well as the unique character of its products and services, are all critical for the ownership criteria’s as well as the control over our brand … | 

 

Corporate visual identity is the art of articulation….

 

In the art of Painting … it is the medium that creators express their identity through … it is their own identity’s translation … |

 

In the art of Branding … it is the style, the story, the concept, the colour, the typeface, the sound and the alluring voice behind organisations that altogether differentiate one unique brand from a crowded arena of competitors | 

 

Businesses to keep up-to-date with ever-changing circumstances within a marketplace should be capable to integrate new paths, messages, avenues and technologies for the value of accommodating their overall flexibility towards change … and staying close to the future enhancement rather than being grounded in the already known, routine-like behaviours|

 

Every person… every organisation… every brand shall have its own true identity … that’s how true unique beauty can be created | 

The so-called sameness is neither alluring neither creative … difference inspires …  | 

The more unique the art of your brand the better chances for notable attention |

 

For a piece of customised advice on your brand’s perception … get in touch for an advice on your brands’ positioning, re-positioning evaluation or a branding audit | Your invitation is hereYour invitation is here { A A Drzewiecka } | 

 

CloseClose