The innovation, the pandemic spread, the silver linings | And … all of the sudden at the time when the world is so widely affected by climate change associated with overuse of human-made inventions and overconsumption that...
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Ethical Marketing … or Puffery? | The Ethical Edit Ever had the impression of being cheated while watching a TV ad? Some sort of cheap promotional shots stating that this particular product or service is one of the...
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dotINSPIRING is joining RIES Positioning Partners Network
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The Art of Identity | The Expression Edit When it comes to the self-expression … the foundations are grounded in this incredibly complex but simultaneously simplistic medium known as identity, which derives from Latin word identidem … whether...
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Uniqueness of a brand equates to its clarity and the clarity leads the consistent direction of messaging, interactions and guardianship |
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