The innovation, the pandemic spread, the silver linings The innovation, the pandemic spread, the silver linings

  The innovation, the pandemic spread, the silver linings |    And … all of the sudden at the time when the world is so widely affected by climate change associated with overuse of human-made inventions and overconsumption that...

read more more
The innovation, the pandemic spread, the silver linings

Ethical Marketing … or Puffery? | The Ethical Edit Ethical Marketing … or Puffery? | The Ethical Edit

  Ethical Marketing … or Puffery? | The Ethical Edit  Ever had the impression of being cheated while watching a TV ad? Some sort of cheap promotional shots stating that this particular product or service is one of the...

read more more
Ethical Marketing ... or Puffery? | The Ethical Edit

Brand Face | The Colour Edit| Brand Face | The Colour Edit|

Brand Face  | The  Colour Edit An unusual combination of colours or simplicity of colour communication – boosting the attractiveness of a brand in the digital environment – The Value of Colour |    Shape, sound, colour and an...

read more more
Brand Face | The Colour Edit|

Brand Price-Tag | Equity Evaluation Brand Price-Tag | Equity Evaluation

Brand leadership represents an extremely valuable intangible asset of a business, it keeps sales levels constant, market share in healthy tolerance borders and is resistant to short-term price wars, promotions or special offers. It simplifies the market penetration as...

read more more
Brand Price-Tag | Equity Evaluation