The innovation, the pandemic spread, the silver linings | And … all of the sudden at the time when the world is so widely affected by climate change associated with overuse of human-made inventions and overconsumption that...
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Ethical Marketing … or Puffery? | The Ethical Edit Ever had the impression of being cheated while watching a TV ad? Some sort of cheap promotional shots stating that this particular product or service is one of the...
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dotINSPIRING is joining RIES Positioning Partners Network
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Brand Face | The Colour Edit An unusual combination of colours or simplicity of colour communication – boosting the attractiveness of a brand in the digital environment – The Value of Colour | Shape, sound, colour and an...
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Brand leadership represents an extremely valuable intangible asset of a business, it keeps sales levels constant, market share in healthy tolerance borders and is resistant to short-term price wars, promotions or special offers. It simplifies the market penetration as...
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