The masterpiece titled, communication
The place of communication in lives of brands, organisations, and individuals is an imperative one with a rich palette of media, basic and professional types of brushes and a variety of themes, an artist in today’s world is equipped with a truly integrated portfolio of tools to create unique masterpiece that expresses some intended matters |
Communicating is like painting a picture, the result of which on both occasions can be two-fold, it might turn into a real mastery or it could be instantly forgotten or not even acknowledged |
The toolkit that an artist has at his/her disposal when creating the study of communication can fall into one of two primary categories, verbal and nonverbal. Both of which are equally powerful when, firstly, used purposefully, secondly, at an advanced level that oozes with the patiently crafted professional background of the artist’s practice, and, thirdly, it is clear to audiences the communication painting is designed for |
“Thinking as wise men do, but speaking as the common people do” {Aristoteles}… the very fine art of classical communication |
The power of words and the power of visuals are equally high. In communicating on both levels modesty and simplicity are the key matters, the guideposts for using the right words (or visuals) at the right time with the right intention and in synergy with their real meaning (or a visual impact) |
The strength of the tone of voice is central. Just as important as the message, the general purpose of communicating, the way how it is being said or nonverbally transmitted is prime. What tone of the voice am I speaking? What tone of voice is using my organsation? Is it a constant monologue that mirrors a headteacher’s speech just before summer term, formal, strong, and almost unemotional or is it an engaging conversation that values the diversity of personalities and invites differences, supports each other, advises and is open to accept fair criticism for the advantage of constant learning |
Evaluating the tone of voice and changing it if needed is a very effective way of engagement with the right audiences a brand or an organisation wants to attract or get close to. This simple adjustment will allow other to find you or your brand and follow the messages that are being mastered. Just like a painter with a palette full of primary colours, the right brush and his/her skill set will allow to mix and blend various shades, hues, revealing the new surface of possible combinations… for communication, and an authentic engagement |
The weight of the style of communication says it all, it is the eyes, the ears, the hands, the spine of an expression. The message that you, an organisation or a brand want to share is important, however not only what is communicated matters but how it is delivered and what is not being said. This grey matter that leaves doubts, question marks and possible ways of reinterpretation might lead to the unwanted impact of communicating a message. This level of nonverbal transmission touches an area of expression, which requires further analysis of the perception of the act of communication, the tonality, the design and the style …
Communicating effectively, purposefully and authentically is like an art… remembering that
the aim of art is to represent not the outward appearance of things but their inward significance” {Aristoteles} |
