The visual devil is in the detail | The quality Edit

 

Regardless its size, budget or number of staff every non-profit and profit organisation, every academic body as well as every business, even that little convenience shop around the corner or a local flower shop have some sort of visibility …. Whether it is just signage on the door, a monthly digital newsletter, a special offer leaflet with latest promo codes or Instagram account postings… every single medium is a form of communication…. A sort of expression that non-tangible asset talks to the desired markets …. Simply put, it speaks visual lingua allowing to interface with vast audiences on a slightly different level | 

 

Creating a brand that stands out from a crowded arena of similarity as a consequence of its uniqueness and authenticity shall guide any business owner mind through this fascinating journey with a set of questions that begin with what / why / how /

 

WHAT / what is the inspiration that encourages me to get out of bed every morning and grow my little brand kingdom? what are the key identifiers I wish my brand to be known for?  |  let’s call it an entry-level one | 

WHY / why is the brand I have crafted or plan to create will inspire others to engage with? |  let’s give it a name a level two | 

HOW / how is my brand going to grow and contribute to become the next big thing within a marketplace? how is it going to be sustainable? |  let’s label it a level three |

The more consistency and the more authenticity in the style of visuals that represent a brand, the lesser risk of being outshined by competitors | 

 

It is extremely easy to make a simple error such as sending out an incorrect version of a letterheaded paper, especially when multiple variants of one single asset exist or applying the wrong colour scheme to a chosen imagery for social media. Inconsistency can be problematic. It is the case of the value of quality over quantity….. where consistency is the key. It is the uniformity and simplicity of brand visibility that creates value difficult to replace |

 

Visual assets… think logo, style, icons, colour schemes, fonts, shapes… these are the tools that thanks to their powerful impact of recognisability shall be perceived as the paintbrushes in the hands of a business or an organisation. They create the desirable or sometimes (realistically, rather oftentimes) un-uniform look of a business. Having realised that, the decision on selecting the right individuals (or teams) who will be engaged in creating a style for a brand shall be carefully thought out, as those are the ones who will bring to life business and build a visual vocabulary that will assist a brand in speaking out…

P.S. If well crafted….. no dictionary needed! |

Communicating clearly and precisely may sometimes not be easy, coming across some obstacles of lack of distinction or missing consistency in visual assets of a business confuses desired audiences and make it hard for stakeholders to recognise business and most importantly the offering.
This the link where competitive positioning meets visual identity….
Having the right style protects an organisation’s position, its equity, messaging and image…. |

 

 

The right mentor in the form of simple-but-overarching guidelines for a business style is the salient asset that allows organisations to outperform others in a long run…. It is a competitive eye-catcher |

 

 

 

 

Images … once created… have a life of their own |

 

 

Be conscious, respectful and appreciative … think before you put anything down on paper or paint with a brush is just a prelude to a process of designing fashion style for your brand that actually creates market value … creativity requires time, thoughts and full engagement of a designer’s soul |

 

To find out more on how you can add some value to your already existing brand, launch a new one or looking for ideas on re-brand your style… get in touch | get in touch |