Pictorial Lingua | The Look Edit

The human brain is the most unusual instrument of elegant and as yet unknown capacity | Stuart Seaton

Brain powers are priceless without any doubt… from memorizing lengthy amounts of texts, finding solutions to complex problems and solving high-level mathematical calculations, the human brain has the ability to process 60,000 times quicker illustrations and images than textual information. The image is the king and this is nothing new… think cave paintings or hieroglyphs and the way our ancestors communicated |  

Living in a visual world requires from individuals, organisations and brands ongoing efforts …. Not only in the mean of looking after personal appearance whether it is a new haircut, a brand new business card or possibly a strategy on rebranding the current look but most importantly creating value through the immediate generation of positive associations with a visual side that spark up in spectators minds |

Creation of visual identity for a company shall be approached from a pragmatic perspective, Keleman and Rumens { 2008 } talk about the relevancy of concepts only when they support actions, therefore… is there any value in something that is shining and sparkling … but consequently does not translate into numerical gains?

Laura RiesLaura Ries { 2015 } talks about the potential of visuals in the area of positioning across the marketplace in her fascinating book Visual Hammer. Visuals create excitement, emotions and long-term recall. The visual hammer is the verbal nail and the visual idea expressed in an image. As the brain is more accustomed to processing imagery faster than words, the power to attract consumers and other stakeholders to your brand lay in the right image generated by a business |

The clarity of the vision a brand stands for is the very first step towards building a harmonised consistency around marketing communication programs, which lay foundations for true brand leadership in a marketplace |

The feel, the look, the touch and the smell { Podnar, 2015 }Podnar, 2015 } …. These simple senses that are used cleverly for branding purposes are incredibly impactful especially from the perspective of their impact on the actual market proposition of a brand. Ass majority of communication tends to be visual especially between brands and consumers… visual marketing is the kind of talking and interacting preferred by audiences, it allows human brains to form associations with a rapid effect. Usually, it is perceived that visual image is easy to create and does not require long hours of putting words into paper…. Is it really though? Making sure that first impression made via a visual channel and effectively expresses the vision you have for your brand…. get in touch more informationget in touch more information including consulting, survival kits and easy-to-use across organisations templates, prices available on request |

Perfecting depth, meaning and longevity …. The visual triumph of wordless communication {A A Drzewiecka} |