E-commerce Alert | The Trend Edit
The value of the brand is not just the visual, it is the silent enhancer of an overall experience | A A Drzewiecka
The transformational change – halfway through 2019
Why and how the eCommerce industry is transforming dynamically every year |
With the advent of AI, the renaissance of personalization and ever-growing database of global influencers, creating new excitement amongst consumers is becoming easier but more intelligent than ever, this is just a handful of reasons why you need to be aware of the latest industry trends driven by consumers needs and wants. Through omnichannel marketing and consolidation of payments, you can manage your eCommerce business more effectively while reaching more people, all you need belongs to well-crafted visual identity, consistent but rather outstanding branding and incredibly engaging attitude towards the global marketplace |
The eCommerce industry has been experiencing steady growth over the past few years and its’ future belongs to even more positive outcomes translated into numbers as per latest research reports by StatistaStatista the global retail eCommerce marketplace shall enjoy $4.88 trillion in revenue within the next 2 years {by 2021}. What does it mean? The landscape of continuing growth with more businesses joining the market is clearing across the sky of global trade, however, this also means constantly staying on the toes as more competition becomes apparent across European markets. To give a helping hand from the perspective of trends that we shall be aware of, here are some of the top takeaways |
No # 1 be curious of Dropshipping |
The model that removes the hurdle of financing the full stock, warehouse costs, spend related on product design or launch to market campaigns, it simply involves acting as the middleman between a direct brand and consumer, examples include famous global Amazon, American Macy’s or Polish equivalent of Allegro. The pros are: his business model is easy to start, involves less risk and has many advantages: as a business owner we only purchase the product after a customer orders online, no need to spend money on inventories and additional staff maintenance costs that equal lower overhead costs. The cons include ethical mattersethical matters as we take a chunky profit from the direct creator or producer of the item, the shipping duration may be much longer than desired as we do not have the control |
No # 2 Omni-Channel Experience Selling |
Don’t be single-minded and expand the possibilities of engagement, people don’t want to be restricted to the one and only way of engaging with your brand, it does not mean that your brand is luxurious and exclusive, it translates into more of a communist way of selling … just this way or no way. As per latest report dedicated to looking into American audience preferences, nearly 90% (87% to be exact) shoppers love online path to buy, abandoning traditional brick and mortars, 78% of surveyed respondents prefer Amazon, 65% still favour traditional high street shops, 45% branded retailers, whereas 11% transact via social media channels such as facebook { more insights The 2018 Omnichannel Buying Report}. No need to look further to see that the profitability of eCommerce is rising and merchants need to cater the attention of ever-hungry for offers and discounts omnichannel shoppers. Summary: the growth of integrated selling experience is expected to be noticed and continuously rise and to be visible online you as a brand need to be more visible online, have your own website, be present on social media as well as across brick-and-mortar stores and shop-in-shops in major retail integrators, befriend eBay, Amazon, Google Shopping, Facebook, Instagram, and Pinterest, that give the way to sell almost for free (apart from your time to market it and potential hurdles in managing all channels at once. Some supportive tools for omnichannel selling include Veeqo, eCommerce software for helping the integration of selling channels or the woocommerce, powered by WordPress to add and remove various links to social media and track the basic data in your backend profile | For more customised advise on the available options visit the StudioStudio |
No #3 Variety of payment gateways |
Don’t be narrow-sighted why using only payment cards or Paypal, look at country-specific options such as Blik for Polish audience the equivalent of omnipresent Google Wallet but including the preferable options for paying via bank transfers. Be consistent in messaging, don’t confuse your customers, show them the easiest way to make a purchase and come back for later, offer some incentives, implement loyalty schemes… engage, engage, engage. The customers journey needs to be the easiest stage of any online activity and with its final stage of the payment process, it is critical for conversion rates, if your brand does not create experience founded on simplicity and engagement, the outcome is more predictable than ever and as a result of lack of effortless and smooth path, the potential client will disappear abandoning the basket Baymard Institute reports show 70% of shoppers leaving carts and change their minds abandon their carts. Cause: Complicated transactional stage, extended waiting time due to IT errors, lack of security at the payment process or simply price. Solution: easy, smooth and explicitly safe checkout process for quick conversion |
…. The brand strenght is not in paralising amounts of statistical data on the most recent trends, however the effective know-hows are founded on knowledge, for custom-made advise, get in touchget in touch {A A Drzewiecka} |
