White label … no label… brand label… brand extension labelling – The Label Edit aka Brand Partnerships for Growth

 

Partner |

{ as per English dictionary } 
a pair of people engaged together 
in the same activity: 
a mutual arrangement so that each person has rights,
responsibilities and independence, 
however, there are points of common interactions
that benefit each other 
emotionally, intellectually, biologically or financially | 

 

White label partnerships are those types of co-operations that help growing business presence and reach by benefiting from support from outsourcing of resources / skillsets / time / project density | 

White labelling term is oftentimes directly related to the trends and practices in digital marketing, in real terms, it is the support an organisation’s needs for the advantage of its growth | This invisible type of relationship between your business and suppliers that help you deliver projects on time and to the strict scope requirements agreed with your clients shall be seen as a special type of partnership that may act as an extension of your brand’s expertise | 

 

The two core factors that speak out “success” loud behind white labelling are

• Completion of the assigned work on time and without an extra budget
• Selling under own name without promotion of suppliers | 

The recently conducted research amongst agencies has shown that this particular type of agreement on working conditions between your organisation and other is widely popular and reaches nearly 30% of revenue and is mainly created by such services as:

• Providing content writing at discounted rates
• Bartering services related to design, blog and other content management, SEO, technical support | 

 

If you want to lift yourself up, lift up someone else  – Booker T. Washington

 

Looking from the perspective of brand quality, white labelling is more of an extension of your expertise behind the curtains … imagine a stage … your brand is at the centre of the stage presenting the core of corporate expertise… behind the curtains, to the right are your people, the creative director, the business development and account management team, the production team, and to the left are your teaming partners that supporting the brand performance … such as event team, SEO expert, leaflet distribution person and last but not least, it is you, the CEO who pulled everything together and made that bold and bright decision to seek for know-how amongst other experts | 

 

The outcome:

Brand Performance that excites and leaves a feeling of memorable magnificence and the long-ness for quality and deeper engagement | 

 

Brands are born out of creative efforts … the birth is usually delivered by an individual and his/her/its concept … the growing up process is an inspiring collaboration of many minds, many talents, many influences …. The outcome is the success” | Dr A A Drzewiecka

 

Now, the Goods, the Bads, the Beautiful …

The Good (s) of white labelling partnerships | 

1 | Financial efficiency – less is more – the more outsourcing partners the less employment costs to the brand and richer pool of talents that can be re-branded to potential and existing partners | The key danger lays here is the number of services an organization launches to the world – the less is better, as the value lays in the quality of services/products, not in the offering itself | 

However, from a purely commercial perspective, if there is a client who is working with your organization on design layout for its store and suddenly there is a need for social media management, the right decision is not to turn the client down and be honest that social medial is not the core of your business, this is the space that can be reserved for your Teaming White Label angels that will help the social media channel for your client on your behalf, whereas your organization will strengthen the relationship with your client as well as white label outsource force | 

 

2 | Enriched know-how – having established suppliers in place allows a business to grow and add value to its offering through well-designed criteria according to which the extensions of the expertise of your brand is very specifically channelled and streamlined according to well-defined expertise niches. This approach will allow building a so-called dream team of experts that are available for working instead of hiring in house team | 

 

3 | Better management – better reporting – better focus on the main goal of your brand – having additional people in place that support the day-to-day operations allows your core team to focus on the long-term strategy and the next steps that lead to innovation … it allows building bridges between the daily routine and the exciting future possibilities… | 

 

This opens up the focus on the main service offering – in simple terms, it allows your passions to grow and delivering excellence on day to day basis … outcome: Perfect Plan!

 

The Bad (s) of White Labelling | 

1 / quality control

2 / reliability

3 / the timing

 

The Beautiful (s) of White Labelling | 

1 / transparency

2 / strong and diverse dialogue (empowered by frequent interactions)

3 / trust and loyalty

 

Final thoughts | Remember that White label partnerships can help grow your business on various levels and through diverse channels, whether you’re offering a service or you are providing a service or sell products to somebody. It has its strong, weak and beautiful points that can first and foremost benefit your organization … under the main condition, this kind of engagement requires strong management practices | 

Have a lovely day,

Ania x