Epigenetics of branding
Epigenetics – usually associated with biology and the transformational impact that the portfolio of environmental, nutritional and emotional elements together and separately have on the state of the human organism |
In simple terms, epigenetics relate to those small and large changes that do not necessarily make any alternations to the sequence of DNA of a human being, these are those additional factors that might contribute to change |
Epigenetics represents the area that stands for the truth of the saying that “it’s not only genes that make us”… giving the power to the external factors with the power of the mind and the will of individuals introduces an alternation that might impact the quality of living of individuals |
How does the biology of genes relate to branding?
A Brand is a personality,
the soul behind a company …
it is the organism that needs to stay alive
to impact the overall growth |
Brands to be sustainable they need audiences that are inspired by brands, are eager to keep coming back and checking their offerings. Brands that in some degree shape and influence the minds of people who engage with them … by doing so, they will have an impact on their minds which then will alternate the way they think, act and make choices … this is the significance of sustainable branding … making an impact!
For instance, several lifestyle factors have been identified that might modify epigenetic patterns including diet, physical activity, emotional stimuli, environmental pollutants, psychological stress as well as working patterns … these are the groups that the majority of companies from the sector of lifestyle as well as business (as this contributes significantly to the style of life we lead) cover in their proposition |
As per Bruce Lipton words
Your children’s genes reflect only their potential, not their destiny. It is up to you to provide the environment that allows them to develop to their highest potential
The core task for branding is to be believable and understandable for an average person that shops… the added extra is to make an impact strong enough that a particular individual will start engaging with a brand on a regular basis looking for finding answers to his/her needs … searching for experiences and inspiration… as well as a comfort factor associated with seeing a favorite brand as “his” or “hers”.
Branding can act as the programmer of the DNA partly – as the messages and communications how a brand expresses itself have the power to introduce some structural changes to our genes.
Brands have personalities …. The stronger they are the more impactful the changes to epigenetics of the lifestyle, choices and the quality of living of consumers …. | Dr A A Drzewiecka
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