Keeping up with the Joneses, the Kardashians or the Appearances …. | The Keep Authentic Edit aka reimagining the mental stillness that aids creativity  

 

Constant evolution, the need for innovation, the threat of competition, the danger of falling from the top right to the place of an underprivileged underdog … the recipe for success is not trying to think like the others do, thinking differently and seeing what can potentially happen … trusting the authentic essence that is engraved in the spine of your brand … highly recommended and surely worth trying!

 

Replicating the models of Mrs Kardashian (with no reference to a particular individual – this does not imply in any way disrespect, neither lack of creative flair in cognitive assessments of actions of Mrs Kardashian that could be potentially translated further and extended over others), this is just the emphasis of Kardashian-essence related to heritage roots) thinking or launching the exact copy of approach of Mrs Bucket … or trying to be the next Mr and Mrs Jones… well, this might be somehow appealing to start off with but definitely, it will not deserve the term of “being innovative”, the marketing approach of your organisation will be just as repetitively disengaging as other mediocre ones | 

 

To regain the power over your brand is to think, feel, hear and taste the world entirely, to penetrate every single part of possibilities, to absorb a palette of openings that are present in the world and confronted by smart brands in the marketplaces | 

 

To architect a powerful brand is to compete intelligently, effectively and creatively with the use of art and its linkages with commercial and non-commercial worlds (depending on the organisational profile of a company) | 

 

How not to be the next Kardashians, the Joneses, the Buckets …?

 

Creo ergo sum … creo ergo survive… creo ergo exist

 

Probably struggling with the imposter syndrome due to natural decline in traffic to your website or slightly dropped number of phone calls but dangerously growing amounts of emails headlining any COVID-19 theme … well, you are not alone … take a step back, rethink, rephrase, regain your authenticity, dig deeper | 

 

And here are the reasons why:

1 / authentic brands are much more engaged and engaging – think: CSR / socially responsible causes such as support of vulnerable ones showing close connectivity between the brand and the target market

2 / original brands maximise creativity and minimise copycatting – think: original designs that outline the key qualities that stand for your brand

3 / high-level branding attracts luxurious audiences – increasing the brand budget and introducing a skilled professional who can create and deliver irreplaceable value through an original approach towards the competitiveness of the brand | 

 

And this is the path towards replacing copy-branding by creative-branding

1 / audit the brand positioning

2 / monitor the competitive scene

3 / search for innovation

4 / compile the story of your brand and launch its visual face to the market with the core aim to communicate high value to the market

5 / create the engagement crave for your brand that would transform clients into long term supporters and friends of your brand

 

Authenticity is the confidence that is rooted in the science of control of the mind … it is pure neurology – the ability to act in diverse scenarios without losing a face… and the ability to stand up again after falling and devalued to the ground level – it is the power and the strength and the endless journey to perfection |
 

Authentic branding is the desideratum 
of today’s commerce 
as this is the only element 
that is embossed with trust and loyalty 
in a commercial world of various opinions, diverse products 
and multiplicity of offerings | 

 

Authenticity for branding is not a pill, neither a quick solution that can be prescribed by a professional, it is the au naturel way of constant creation, the organic growth, the primavera of branding | 

Professionalism, quality and high level of perception is a never-ending work that tries and tests the personality of individuals engaged in the process of creation,

 “creo ergo sum”

The art of expression of the complexity of commercial offering through a simplistic design and high level of imagery … this process of architecture that masters the quality is grounded in trust and faith that leads the innovation reshapes the old status quo and translates visions of tomorrow’s thinking into inspiring reality created by authentic brands … | 

 

The authentic branding is definitely NOT something that is being a direct or an indirect copy of something existing, it IS based on a high-level thinking transformation that processes complexity while translating it into the simplicity of design, communication and visual aids |

 

To achieve the best result and remove the threat of replaceability get in touch { HEREHERE }