Brand signature | The Name Edit

The more unique the name of the brand the more space for boosting curiosity | A A Drzewiecka

Being a company owner is a life-long responsibility | Imagine planting a seed … similarly, a brand is the little one that exists through regular watering, the rights amount of warmth, affection, love so it can be seen growing, blossoming while spreading contagious smiles |

Translating a brand’s life into  humanlike normality … think of a brand’s name in a digital era in terms of brands keywords | The brand’s keyword is the key phrase people imagine while searching for your brand, your services and your business |

The term brand name { from Latin notam nomen } outlines the literal act of branding and its’ signature. It is marketing the name of a brand, marking its’ ownership, owning a service, a product, putting the brand’s name first and talking the full responsibility for its’ launch |

The name of The StudioStudio is . I N S P I R I N G, its’ brands spine is rooted in the word INSPIRE that represents “breathing or blowing into”, providing inspirational ideas as well as solutions to companies, individuals and businesses that focus on growing and strengthening their presence |
The term branding is associated with the literal activity and marks the ownership of a product, a group or service. In marketing/branding, “owning” a product group or service is putting a brand’s credo into it |

Branding products |

Being creative, being advantageous, being inspirational, being authoritative across the marketplace, being remarkable and unconventional in selecting the appropriate approach to naming a brand that represents products portfolio plays the key role in brands’ naming strategy |

Selecting names for products is a long-term process that requires focus, strategy, own philosophy and most importantly a vision that combines short and long-term brand goals | These are deliberate decisions, nothing that can be done within a split second, neither a quick happenstance. The key question that needs to be asked first is if I provide a name to this product/service or a portfolio, will it be actually remembered and therefore what outcome it will create? How end-consumers will remember my brand? Brand recognition is critical for not solely being out there amongst other brands but it is critical for a long-term strategy |

If your brand’s name portrays well what the business stands for, represents its products/services, makes people aware of the specialisation, history and also all relative areas such as what the brand does, what services or products a company brings to life … right at the very moment when the actual end-consumers are searching for, this can be perceived as the right approach. For instance, when people search for visual identity management this is the suggest box they’ll see: |

What does it actually mean to You, personally, and Your searches? Taking the brand of .Inspiring’s vision into consideration, you will understand that seeing “corporate identity examples, importance, design, elements, types’ in the Google search list, strengthens all the key concepts .INSPIRING stands for. These ideas can be found in our business proposition that is being put together to generate positioning of the business in a way that could never happen if our product had a purely generic name | This rather misterious name .INSPIRING provides a welcoming preludium to engage imagination of possibilities that can be discovered through visual communication |

Branding Homepage |
The Homepage is like the face of a brand; in business terms, it is the opening page that is by far the most important one in terms of branding: the home of business. The homepage has one and only one important task, to make the brand incredibly recognisable and spaciously appreciated amongst other market players |

A homepage serves many different purposes, it is the welcoming page and the main user guide to the brand’ perception and recognition |

Brand Domain |

Using a specific domain that actually portrays a brands’ core vision represents a great step forward that not only boosts the speed of finding the business in the search engine quicker but also the speed of getting to know the brand’s vision | Because of the idea that having one brand and several (hundreds) keywords has been around in the marketplace for decades and for many businesses it works extremely well, it is important to select the name for a brand in line with its’ business preposition as well as unique enough to seed an interest in potential consumers’ minds |

Having several core keywords that fully represent a specific product or a business in place positively influences traffic and interest generated for a brand | Having a keyword strategy that boosts an interest and performance of a brand is an absolute prerequisite for its long term and solid base for success | The brand keyword strategy in order to be successful it needs to address such areas as audience { this can be tackled by having a content planning in place that would include the regularity of articles, videos, social media postings content that targets the right audience interests’} |

Brand core messaging |

Having a plan in place that covers such areas as the brand credo, values it promotes, information it shares, priorities it believes in is the absolute prerequisite… for more customised options such as getting advice on what to share and how to attract the right audiences get in touch or read more about the options here |

Search engines and analytical data |

Knowing the strategic steps towards boosting current positioning of the business web site or portfolio is an absolutely necessary step forward that provides grounds for long term success on a digital stage, one of the most important and simultaneously the easiest way is regular checking that our web pages are ranked highly amongst others; some of the most basic steps include generating the right content that attracts audiences’ attention |

Competition activity |

An active monitoring what other market players do across the digital scenery including pricing strategy, content planning, engagement methods, social media activity provide good grounds for Your brand to differentiate its’ proposition from what is already known | For more information on customised approaches towards the recommended steps on analysing what the competition does as well as advisory root towards creating a long-term keyword strategy, do get in touchget in touch |

Evergreen content |

This is the type of content that audiences search for while providing a portfolio of possibilities to create long-term associations between firstly an idea that customers might have about the brand itself without actually doing their research and the brand’s activity visible across the media } |

Prioritizing, prioritizing, prioritizing …. This is one of the best approaches when it comes to emphasising vision, credo, mission and values in the content strategy for any brand | Another key factor towards creating additional value through interesting, helpful and attractive for the reader textual feast { cornerstone content cornerstone content } is making sure that the quality not quantity is the solid base: having the right time, the right people and the ever-growing inspiration, actually provides the sufficient enough level of support for creators to constantly focus their attention on including such keywords that portray the brand’s vision and long term success | For more customised advise on the available options of support visit the StudioStudio | 

 …. The brand powers for long-term sustainable growth that boosts success do not lay in “the more wording the better” approach, they are actually grounded in quality based on a simplistic approach | For custom-made advise get in touchget in touch  {A A Drzewiecka} |